Third Strand Collective
For tree care companies at $1M+ in revenue

Your crews, on real jobs, become the ads.

We come out and film your crews doing the actual work, and those videos run as your ads. Homeowners hire the company they've already watched take a tree down safely next to a house.

One tree care company per territory.
This could be your company
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Why growth stalls at two crews

Referrals built the company. They can't schedule it.

Some months every truck is out. Other months you're wondering who your last customer will mention you to. You can't plan a hire, buy a second bucket truck, or take a week off on that.

Most owners try boosted posts or a lead site, get price shoppers, and decide ads don't work for tree work. The ads weren't the problem. Footage that looked like stock, targeting that didn't match the service area, and a form nobody called back within the hour were.

The system

Built inside a working tree care company. Not adapted from another trade.

We spent the better part of a year inside a working tree care company building this. Filming crews on real removals. Testing which openings make a homeowner stop scrolling and which ones waste money. Learning how a quote request actually turns into a booked job, and building the tracking to prove it.

What you get is that finished system, set up in your business and run by the people who built it. It has four parts.

Footage

Your crews, filmed properly.

We're on your job sites nine days a year, in three visits. Real removals, real climbers, real customers. The footage is yours to keep.

Ads

In front of homeowners before they search.

Ads on Facebook and Instagram, shown only in the streets you actually drive to, with new videos every month from the footage.

Search

Found first when they do search.

A website built to get the call, your Google listing, Local Services Ads and reviews. Everything a search company charges for, included.

Attribution

Custom lead attribution.

You'll know which ad, which video and which service produced each booked job, not only each form that got filled in. That's what we steer the ads by.

Pilot results

What it did for a two-crew company in its first 30 days.

78
Quote requests in 30 days
One service area, one crew filmed
$40
Cost per quote request
Against $80 to $200 typical for paid search
2.6
Quote requests every day
Yours alone. Never shared, never resold.
Your risk

We carry the first 90 days.

90 days, then month to month

Long enough to prove it, short enough that you're never stuck.

Lead guarantee

If you don't hit the quote-request target we set together, we keep working at no fee until you do.

You own the footage

Every clip, every cut, the ad account and the reporting. Leave with all of it.

One company per territory

We won't run your competitor's ads in your area. Ever.

The investment

Everything included. One program.

What you pay
1. Your ad budget
From $3,500 a month, paid straight to Meta. We never touch it or mark it up.
2. Our fee
It depends on your territory and how many crews we film, so we give you the number on a call.

Month to month after the first 90 days.

Book a call
See everything that's included
  • 9 days a year filming on your job sites, in 3 visits
  • New ad videos every month, edited and captioned
  • We run the Facebook and Instagram ads. Ad spend is yours, billed by Meta, never marked up
  • Custom lead attribution, built around how your business books work
  • A website built to get the call, hosting included
  • Your Google listing, local search and directory listings looked after
  • Google Local Services Ads management
  • A steady way of asking happy customers for reviews
  • Call tracking and lead management
  • Monthly report on cost per booked job, not impressions
  • No long contract. No hidden platform fees.
What it does for your numbers

Run your own numbers.

Full system: crews filmed on site, $3,500 minimum ad spend.

Average ticket$1,500
Quote requests you close30%
Monthly ad spend$3,500

Uses $40 per quote request, the 2026 pilot's actual cost.

88
Quote requests a month
26
Booked jobs a month
$39,000
New revenue a month
-$3,500
Minus your ad spend
$28,000
Left after ad spend, before our fee
3.5x
Return on every ad dollar
$336,000
Added revenue a year, after ad spend

These are estimates, not guarantees. They're built on 2026 data from a tree care company we work with, and your market, season and close rate will move them. Use it to see whether the math is worth a conversation.

This is built for

  • Residential tree care, $1M+ in revenue
  • Two or more crews, an office line that gets answered
  • Owner who can commit $3,500+/mo in ad spend
  • Same-day callback on every quote request

Not a fit right now

  • One crew or under $1M. Ask us for the free crew-filming checklist instead.
  • Utility line clearance or consulting-only arborists
  • Anyone shopping on price per lead
Apply

Get three ad concepts scripted for your crew.

It takes a minute. We reply within one business day with the three concepts, and we'll tell you whether your territory is open. They're yours whether or not we end up working together.

Got it. Thanks for applying.

We'll reply within one business day with three ad concepts scripted for your crew, and let you know whether your territory is open.